“ It used to be that us mobile folks like myself had to convince someone with a website to build a mobile version in the hope that they could then tempt some traffic their way. However, it’s a much easier discussion to have when the publisher is ALREADY seeing significant mobile traffic, and they just need to make the decision about how to serve it better. ”
The increasingly quotable Mike Rowehl in Thank You Twitter and Facebook, about how we've finally passed some tipping points in corporate mindshare; the chicken & egg proposition is over, and seeing traffic come from mobile (via, especially, twitter and facebook) makes them want to optimize mobile sites and build mobile apps.
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