Wednesday, October 6, 2010

An Equivalent Amount of Annoyance

“ First, the point of a developer device program is to lower the activation energy necessary for a developer to put something together for your platform. Meaning, if you’re offering a program to get me a $500 device to encourage me to make something of value on that platform, you can’t just replace that $500 with an equivalent amount of annoyance. ”

Mike Rowehl discussing Developer Device Programs, and how so many OEMs (but specifically Nokia today) are bad at promoting development on their handsets or OSs.

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